Since 1986, Kaleidoscope has served camps, retreat centers, and outdoor ministries with clarity and confidence. This rebrand was not about changing who you are, but about showing the professionalism that already defines your work in a modern, practical way.The updated identity retains the starburst but refines it into a cleaner, more balanced symbol.
The custom wordmark matches its geometry, creating a system that is distinct, timeless, and highly usable across digital and print. The color palette and typography work together to balance warmth with trust.Coral brings energy, Dark Green provides stability, and neutral tones create flexibility. Typography follows the same principle: bold, confident H1 headlines in Instrument Serif, supporting headings in Merriweather, and clear, approachable body text in Switzer.
This system strengthens credibility with boards and leaders, while projecting a modern, confident presence for the next generation.
The old Kaleidoscope logo was colorful and recognizable, but it felt more like an illustration than a true identity. With its sharp triangles in red, green, and blue, it almost resembled a pinwheel or digital graphic. The complexity made it difficult to use at small sizes, and the competing colors often felt busy. While familiar, it didn’t fully communicate the clarity, professionalism, or modern presence that defines your work.
The new logo changes that. We created a custom symbol that keeps the starburst concept but refines it into a clean, modern mark. The geometry is simplified so the facets fit together with balance, making the shape easier to recognize and more versatile across print and digital use. One Dark Green facet represents your role in guiding organizations toward clarity and alignment, while the rest of the star reflects how programs, finances, facilities, staff, and leadership come together into a stronger whole.
We also built a custom wordmark to pair with the symbol. Based on Switzer but redrawn for Kaleidoscope, it creates a distinct, timeless type treatment. The letterforms were refined for clarity, proportion, and balance, giving the logo authority while still feeling approachable. Together, the symbol and wordmark form a flexible system that works seamlessly across every setting — from websites and reports to signage and apparel.
The color palette was also rethought. The old mix of red, blue, and green was difficult to manage and felt dated. The new palette is focused and modern: Coral brings warmth and energy, Dark Green anchors the system with stability and trust, and neutral tones provide balance and flexibility. This was not a surface refresh.
We studied what made the old logo recognizable, preserved what mattered, and built a system that is practical, modern, and future-ready. The result is a brand identity that reflects your story, meets high design standards, and positions Kaleidoscope with a clear, confident presence for years to come.
Every element of this system was designed to work together. The logo, typography, colors, and layouts were built to complement one another, so whether you see Kaleidoscope on a flyer, a slide deck, or the website, the look feels consistent and intentional. Readability and practicality were at the center of each choice.
The typography balances authority with clarity, the color palette provides both warmth and stability, and the layouts give space for the message to come through clearly. These pieces don’t compete — they support each other, creating a brand that’s easy to use and easy to understand. At the same time, we wanted the design to feel beautiful and modern.
The refined shapes and balanced compositions give the system a premium quality. Yet it remains approachable, a reflection of Kaleidoscope’s role as both a trusted advisor and a supportive partner.
Your color palette was built to be both functional and expressive. Each shade has a role, and together they create a system that is consistent, modern, and flexible across digital and print.
Coral is the primary accent, bringing warmth and momentum. Dark green anchors the system with stability and trust. Neutrals like white, beige, and gray keep layouts clean and readable. Light tones like peach and light green add softness and range without competing with the core colors.
The palette is built for contrast, accessibility, and consistency across print and web, so everything looks modern, premium, and approachable.
#999999Typography plays a central role in how the Kaleidoscope brand speaks. The system now pairs a refined serif for headings with Switzer for body text, creating a balance of authority, clarity, and approachability.
H1 headlines are set in Instrument Serif, all caps, giving the brand a bold and premium presence at the highest level. H2–H6 headings use Merriweather, a clean serif that brings warmth and professionalism without unnecessary flourishes. Supporting text and paragraphs are set in Switzer, ensuring modern readability and flexibility across both digital and print.
This combination establishes a clear hierarchy: Instrument Serif for distinction, Merriweather for approachable authority, and Switzer for clarity and usability. Together, they create a system that is modern, cohesive, and versatile — strong enough for boards and leaders while approachable for staff teams and partners.
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