What's the Difference: Master Planning vs. Strategic Planning

What’s the Difference:

Strategic Planning vs. Master Site Planning

Strategic planning 

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment.  Source

Kaleidoscope Process for Strategic Planning:

  1. Kaleidoscope does a full assessment of current operations
  2. We lead your team in casting a vision for the future
  3. We guide you in defining steps on how to get there

Time it takes:

 4-5 months


Full Strategic Plan document with 4-5 key initiatives. 

Who is involved: 

Typically the board or a board subgroup and key staff


Master planning (or Master site planning)

Master planning is the method of developing or improving your property or building through a long-range plan that balances and harmonizes all elements. This process is done at the very beginning of the project and helps you define and unify the vision for the space. Source

    Kaleidoscope Process for Master Planning:

    1. Kaleidoscope does a full assessment of current operations and site/facilities
    2. We lead your team in quantifying the vision (how many beds, quality of housing, etc)
    3. We guide you in identifying the property and facilities that need to be developed beyond their current state

    Time it takes:

    6-7 months


    A site plan to be created over the next 8-10 years, 4-5 key facility concepts. 
    With this, you can go immediately into a capital campaign.

    Who is involved: 

    Consultants with an architect or site planning team
    Board committee and lead staff

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